No One Needs Effectiveness

Let’s face it. Few indeed are the executives, managers, investors and even workers who see more effectiveness – more effective ways of working, less waste, quicker delivery, lower costs – as the answer to getting their own personal needs met. As a relevant personal strategy.

Here’s just a few of the needs I’ve seen improved effectiveness meet, on those rare occasions where it has happened:

Affection, appreciation, autonomy, belonging, cooperation, communication, closeness, community, companionship, compassion, consideration, consistency, ego, empathy, inclusion, intimacy, love, mutuality, respect/self-respect, safety, security, stability, support, to know and be known, to see and be seen, to understand and be understood, trust, movement/exercise, safety, authenticity, integrity, presence, joy, humour, beauty, ease, equality, harmony, inspiration, order, choice, freedom, independence, space, spontaneity, awareness, celebration of life, challenge, clarity, competence, consciousness, contribution, creativity, discovery, mastery, artistry, growth, hope, learning, participation, purpose, self-expression, stimulation, to matter, understanding.

Some pay lip-service to effectiveness on behalf of that faceless thing…